Things to know about having an internet presence…

• It can help legitimize you as a business.
• It does not automatically equate to having “traffic” (people looking at your content).
• It requires “activity” to generate “traffic”

Internet presence options and suggested order…

1. Google business FREE
   • free with advertising options
   • large audience
   • contact options
   • options for analyzing traffic
   • review/rating abilities
   • app option for mobile management
2. Facebook/Instagram FREE
   • free with advertising options
   • large audience
   • more contact options
   • options for analyzing traffic
   • Meta Business Suite
     • manage both in one place for free
     • schedule posts into the future
   • Suggest both to cover multiple demographics
3. 1-on-1 type Appointment software ($0-$30/mo)
   • can be free, depends on options
   • online payment options
   • no-show protection
   • best way to setup appointments without a receptionist
4. Group event software (commission per ticket)
   • rarely free if an extension of a 1-on-1 package
   • always takes some sort of per ticket commission
   • same benefits as 1-on-1 but for group events
   • reserved seating and advanced ticketing options
5. Official Website ($300+ each year)
   • never free
   • should be connected to all of the above
   • extreme customization options
   • analyzing traffic can require “special” configuration

Notes

• Transacting money through an online option will require someone to pay a fee.
• Income is always trackable through any form of digital payment (credit card, Venmo, Cash App, etc.).
• The government is cracking down on past and current digital income loopholes.